Who maintains and administers the Brand Fund for Beggars Pizza?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
We or our affiliate will maintain and administer a Brand Fund as further described below (Franchise Agreement, Sections 3.8 and 12).
We or our affiliates direct all advertising, marketing, and promotional programs and have sole discretion over all aspects of those programs including the concepts, materials, and media used and their placement and allocation. (Franchise Agreement, Section 12.5.1.) The Brand Fund, all contributions to it, and any of its earnings are used exclusively to meet the costs of maintaining, administering, directing, conducting, and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which we believe will enhance the
image of the System including the costs of preparing and conducting radio, television, print, and Internet-based advertising campaigns, utilizing social and business networking media sites and other emerging media or promotional tactics, developing, maintaining, and updating webpages on the Internet, reviewing locally-produced advertisements, creating door hangers, mailers, inserts, coupons, brochures, and promotional materials, market research, market surveys, sponsorships, website design and maintenance, public relations and related retainers, mystery shoppers for the System and competitors, celebrity endorsements, trade shows (including costs of travel and personnel expenses, trade booths, and specialty entertainment), association dues, search engine optimization, employing advertising and/or public relations agencies, purchasing promotional items, menu development, providing promotional and other marketing materials and services to businesses operating under the System, developing posters, banners, and signs, and advertising the sale of franchises. (Franchise Agreement, Section 12.5.2.) Media coverage for advertising expenditures will be local and regional.
A reasonable amount of the Brand Fund fees paid by all franchisees may be used to cover our or our affiliate's costs and overhead as may be incurred from activities reasonably related to the direction and implementation of the Brand Fund and advertising programs for franchisees and the System including costs and salaries of personnel for creating and implementing advertising, promotional, and marketing programs, accounting expenses, and other out-of-pocket expenses paid to third parties. (Franchise Agreement, Section 12.5.3.)
We will maintain separate bookkeeping accounts for the Brand Fund and may form an affiliated entity to control and administer the Brand Fund. The Brand Fund will not be audited. We will make available to you an annual accounting once per year of the Brand Fund's expenditures for the prior year upon your written request.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 19–26)
What This Means (2025 FDD)
According to Beggars Pizza's 2025 Franchise Disclosure Document, Beggars Pizza or its affiliates maintain and administer the Brand Fund. Beggars Pizza directs all advertising, marketing, and promotional programs and has sole discretion over all aspects of those programs including the concepts, materials, and media used and their placement and allocation.
The Brand Fund is used exclusively to meet the costs of maintaining, administering, directing, conducting, and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which Beggars Pizza believes will enhance the image of the System. This includes a wide range of activities from radio and television advertising to website maintenance and market research.
Beggars Pizza also states that a reasonable amount of the Brand Fund fees paid by all franchisees may be used to cover their or their affiliate's costs and overhead as may be incurred from activities reasonably related to the direction and implementation of the Brand Fund and advertising programs for franchisees and the System including costs and salaries of personnel for creating and implementing advertising, promotional, and marketing programs, accounting expenses, and other out-of-pocket expenses paid to third parties. Beggars Pizza will maintain separate bookkeeping accounts for the Brand Fund and may form an affiliated entity to control and administer the Brand Fund. The Brand Fund will not be audited. Beggars Pizza will make available to you an annual accounting once per year of the Brand Fund's expenditures for the prior year upon your written request.