When was the 'WE LAY IT ON THICK!' mark renewed in 2015 for Beggars Pizza?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Registration Date |
|---|---|---|
| BEGGARS PIZZA | 2,148,774 | April 7, 1998 (renewed January 03, 2018) |
| 3,037,589 | January 3, 2006 (renewed March 1, 2016) | |
| WE LAY IT ON THICK! | 2,944,010 | April 26, 2005 (renewed April 29, 2015) |
| 6,037,043 | April 21, 2020 |
Source: Item 13 — TRADEMARKS (FDD pages 28–30)
What This Means (2025 FDD)
According to Beggars Pizza's 2025 Franchise Disclosure Document, the trademark 'WE LAY IT ON THICK!' was renewed on April 29, 2015. The original registration date for this mark was April 26, 2005. Beggars Pizza owns all rights, title, and interest in its proprietary marks registered with the U.S. Patent and Trademark Office.
For a prospective franchisee, this information confirms that Beggars Pizza has taken the necessary legal steps to protect its brand identity. The 'WE LAY IT ON THICK!' mark is a registered trademark, which means Beggars Pizza has the exclusive right to use it in connection with its pizza restaurants. This protection can help prevent other businesses from using a similar slogan that could confuse customers or dilute the Beggars Pizza brand.
It is important for franchisees to use the trademarks correctly and in accordance with the franchise agreement. Item 13 of the FDD further outlines the franchisee's responsibilities regarding the use of Beggars Pizza's trademarks, including proper display and approved advertising materials. Franchisees must also notify Beggars Pizza of any suspected unauthorized use of the marks.