When was the 'WE LAY IT ON THICK!' mark initially registered for Beggars Pizza?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
| Mark | Registration Number | Registration Date |
|---|---|---|
| BEGGARS PIZZA | 2,148,774 | April 7, 1998 (renewed January 03, 2018) |
| 3,037,589 | January 3, 2006 (renewed March 1, 2016) | |
| WE LAY IT ON THICK! | 2,944,010 | April 26, 2005 (renewed April 29, 2015) |
| 6,037,043 | April 21, 2020 |
Source: Item 13 — TRADEMARKS (FDD pages 28–30)
What This Means (2025 FDD)
According to Beggars Pizza's 2025 Franchise Disclosure Document, the trademark 'WE LAY IT ON THICK!' was initially registered on April 26, 2005. The registration number for this mark is 2,944,010, and it was later renewed on April 29, 2015. Additionally, a subsequent registration for the same mark, under registration number 6,037,043, was obtained on April 21, 2020.
For a prospective Beggars Pizza franchisee, understanding the registration dates and renewal dates of trademarks is crucial. It confirms that Beggars Pizza has taken the necessary legal steps to protect its brand identity. This protection extends to franchisees, as they are licensed to use these marks in their business operations. Knowing that the 'WE LAY IT ON THICK!' slogan is a registered trademark assures franchisees that they can confidently use this slogan in their marketing and branding efforts without the risk of legal challenges from other businesses.
The FDD also states that Beggars Pizza owns all rights, title, and interest in the Proprietary Marks registered with the U.S. Patent and Trademark Office. Beggars Pizza also has the right, but not the obligation, to take action against uses by others that may constitute infringement of the Proprietary Marks. This further protects the franchisee from trademark infringement issues. Beggars Pizza will defend the franchisee against any third-party claim arising out of the use of the Proprietary Marks in strict compliance with the Manuals.
It is important for franchisees to use the trademarks correctly and in accordance with the standards set by Beggars Pizza. Franchisees must also promptly notify Beggars Pizza of any suspected unauthorized use of the Proprietary Marks or any challenge to their validity. This collaborative approach ensures the continued protection and value of the Beggars Pizza brand.