Are Beggars Pizza franchisees required to contribute to the Brand Fund?

According to Beggars Pizza's 2025 Franchise Disclosure Document, franchisees are required to contribute to the Brand Fund. Specifically, franchisees must pay a weekly fee of 1% of their Gross Sales from the preceding accounting period. These contributions are in addition to any required grand opening and local advertising expenses.

Beggars Pizza Restaurants that are owned and operated by the company or its affiliates also contribute to the Brand Fund at the same rate as franchised locations, although they are not strictly required to do so. The Brand Fund is used for advertising, marketing, public relations, and promotional programs to enhance the image of the Beggars Pizza system. These programs include radio, television, print, and Internet-based advertising campaigns, as well as social media and other promotional tactics.

The FDD specifies that during the most recent fiscal year, 57% of Brand Fund expenditures were allocated to media placement, team sponsorships, and donations, 33% was spent on production, and 10% covered administrative and related expenses. The document also states that no Brand Fund fees were used for the solicitation of new franchise sales. Beggars Pizza uses third-party advertising agencies and in-house marketing personnel to conduct advertising. The Brand Fund is not audited, but Beggars Pizza will provide an annual accounting of the Brand Fund's expenditures for the prior year upon a franchisee's written request.