Are a Beggars Pizza franchisee's expenditures for directory advertising included in other advertising expenditure requirements?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee must ensure that all advertising and promotional materials, signs, decorations, and other items specified by Franchisor bear the Proprietary Marks in the form, color, location, and manner prescribed by Franchisor.
- 7.13 Refurbishment.
At Franchisor's request, but no more than once every five (5) years, unless sooner required by Franchisee's lease, Franchisee must refurbish the Premises, at its
expense, to conform to the building design, trade dress, color schemes and presentation of the Proprietary Marks in a manner consistent with the then-current image for new Beggars Pizza® restaurants. Such refurbishment may include, without limitation, structural changes, remodeling, redecoration, and modifications to existing improvements.
- 7.14 Protection of Customer Data.
Franchisee must use its best efforts to protect customers against a cyber-event, identity theft, or theft of personal information.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
Based on the 2025 Beggars Pizza Franchise Disclosure Document, the document does not specify whether expenditures for directory advertising are included in other advertising expenditure requirements. The FDD does outline Beggars Pizza's rights regarding advertising materials, noting that franchisees must ensure that all advertising and promotional materials bear the Proprietary Marks in the prescribed form, color, location, and manner.
Beggars Pizza franchisees are required to participate in promotional programs developed by the franchisor, including gift card, loyalty, and coupon programs. This participation may involve payment or transfer of gift card revenue to a centralized account managed by Beggars Pizza or a designated third party. Franchisees must also participate in online and electronic ordering programs designated by the franchisor, potentially incurring expenses for required fixtures, equipment, and fees.
Given the absence of specific details about directory advertising, prospective Beggars Pizza franchisees should seek clarification from the franchisor regarding whether directory advertising expenses are separate from or included within other advertising obligations. Understanding this distinction is crucial for budgeting and financial planning.