Can a Beggars Pizza franchisee use unapproved advertising materials displaying the Proprietary Marks?

According to the 2025 Beggars Pizza Franchise Disclosure Document, franchisees are explicitly prohibited from using advertising or promotional materials displaying the Proprietary Marks without prior approval from Beggars Pizza. This requirement ensures brand consistency and quality control across all franchise locations. Franchisees must also identify themselves as the owner of the Restaurant and as a System franchisee in conjunction with any use of the Proprietary Marks, including on invoices, order forms, receipts, and contracts. This identification must also be displayed conspicuously on the premises, delivery vehicles, and electronic media as designated by Beggars Pizza.

This stipulation is a standard practice in franchising, where maintaining a consistent brand image is crucial for customer recognition and trust. By controlling the use of its Proprietary Marks, Beggars Pizza aims to prevent franchisees from using materials that could dilute or damage the brand's reputation. The FDD also states that franchisees cannot use the Proprietary Marks to incur any obligation or indebtedness on behalf of Beggars Pizza.

For a prospective Beggars Pizza franchisee, this means that all advertising and promotional materials must be submitted to Beggars Pizza for approval before use. This process may add time to marketing campaigns but ensures compliance with the franchise agreement and protects the brand's integrity. Franchisees should factor in the time required for approval when planning their marketing activities. Failure to comply with these requirements could result in penalties or termination of the franchise agreement.