How must a franchisee identify their Beggars Pizza restaurant when using the 'Beggars' or 'Beggars Pizza®' mark?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
ebsite is www.beggarspizza.com.
You may use the Proprietary Marks only for the purpose of operating and advertising the Restaurant in accordance with our standards. You may not use the Proprietary Marks in your corporate name, and every use of the "Beggars" or "Beggars Pizza®" mark as a service mark, trade name, or other identifier of the Restaurant must be in conjunction with the suffix or other words or phrases more specifically identifying the Restaurant in the exact format that we prescribe. You must comply with our requirements and all requirements imposed by the jurisdiction in which you operate the Restaurant concerning fictitious name usage.
You may not display or use any of the Proprietary Marks in connection with any advertising or promotional materials that we have not previously approved for use. You must identify yourself as the owner of the Restaurant and as a System franchisee in conjunction with any use of the Proprietary Marks (including uses on invoices, order forms, receipts, and contracts). You must display a notice reflecting such information in the content and form at such conspicuous locations on the premises of the Restaurant, any delivery vehicle, or electronic media as we designate in writing.
Source: Item 13 — TRADEMARKS (FDD pages 28–30)
What This Means (2025 FDD)
According to Beggars Pizza's 2025 Franchise Disclosure Document, a franchisee's use of the 'Beggars' or 'Beggars Pizza®' mark must always include additional words or phrases that specifically identify the restaurant, and must be in the exact format prescribed by Beggars Pizza. This means a franchisee cannot simply use the brand's name alone; they must add a unique identifier to distinguish their specific location. Additionally, franchisees must adhere to all fictitious name usage requirements imposed by the jurisdiction in which they operate.
This requirement ensures that each Beggars Pizza location is clearly differentiated, which can be particularly important in areas with multiple franchises. It also helps to maintain brand consistency and avoid customer confusion. The franchisee must also identify themselves as the owner of the restaurant and a Beggars Pizza franchisee on invoices, order forms, receipts, and contracts. This disclosure must also be displayed conspicuously on the premises, any delivery vehicles, and electronic media as designated by Beggars Pizza in writing.
Furthermore, franchisees are required to identify themselves as the owner and a franchisee of the Beggars Pizza system in conjunction with any use of the Proprietary Marks. This includes displaying a notice with specific content and form in conspicuous locations on the premises, delivery vehicles, and electronic media, as designated by Beggars Pizza in writing. This ensures transparency and clarifies the relationship between the franchisee and the Beggars Pizza brand. Franchisees are also prohibited from using the Proprietary Marks to incur any obligation or debt on behalf of Beggars Pizza.