Must a Beggars Pizza franchisee comply with fictitious name usage requirements?

According to Beggars Pizza's 2025 Franchise Disclosure Document, franchisees must comply with fictitious name usage requirements. Beggars Pizza requires that every use of the "Beggars" or "Beggars Pizza®" mark as a service mark, trade name, or other identifier of the Restaurant must be used with specific words or phrases that identify the restaurant in a format prescribed by Beggars Pizza. Franchisees must adhere to Beggars Pizza's requirements and all requirements imposed by the jurisdiction in which they operate concerning fictitious name usage.

This means that a prospective Beggars Pizza franchisee needs to be aware of the specific regulations regarding business names in their local area. These regulations can vary significantly from state to state, and even between different localities within a state. Failure to comply with these regulations can result in fines or other legal issues.

Furthermore, the franchisee must ensure that their use of the Beggars Pizza trademarks aligns with the standards set by the franchisor. This includes using the marks only for operating and advertising the restaurant, and in conjunction with specific identifiers as prescribed by Beggars Pizza. Franchisees are also required to identify themselves as the owner of the restaurant and as a Beggars Pizza franchisee on all relevant materials, including invoices, order forms, receipts, and contracts. This information must also be displayed conspicuously on the premises, delivery vehicles, and electronic media as designated by Beggars Pizza.