Who directs the advertising, marketing, and promotional programs for Beggars Pizza?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
We or our affiliates direct all advertising, marketing, and promotional programs and have sole discretion over all aspects of those programs including the concepts, materials, and media used and their placement and allocation. (Franchise Agreement, Section 12.5.1.) The Brand Fund, all contributions to it, and any of its earnings are used exclusively to meet the costs of maintaining, administering, directing, conducting, and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which we believe will enhance the
image of the System including the costs of preparing and conducting radio, television, print, and Internet-based advertising campaigns, utilizing social and business networking media sites and other emerging media or promotional tactics, developing, maintaining, and updating webpages on the Internet, reviewing locally-produced advertisements, creating door hangers, mailers, inserts, coupons, brochures, and promotional materials, market research, market surveys, sponsorships, website design and maintenance, public relations and related retainers, mystery shoppers for the System and competitors, celebrity endorsements, trade shows (including costs of travel and personnel expenses, trade booths, and specialty entertainment), association dues, search engine optimization, employing advertising and/or public relations agencies, purchasing promotional items, menu development, providing promotional and other marketing materials and services to businesses operating under the System, developing posters, banners, and signs, and advertising the sale of franchises. (Franchise Agreement, Section 12.5.2.) Media coverage for advertising expenditures will be local and regional.
During our most recent fiscal year, 57% of Brand Fund expenditures were spent on media placement, team sponsorships, and donations; 33% on production, and 10% on administrative and related expenses. No Brand Fund fees were used for the solicitation of new franchise sales. We conduct advertising using third-party advertising agencies and in-house marketing personnel. We do not anticipate any Brand Fund expenditures will be principally used to solicit new franchise sales.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 19–26)
What This Means (2025 FDD)
According to Beggars Pizza's 2025 Franchise Disclosure Document, the franchisor or its affiliates direct all advertising, marketing, and promotional programs. They have sole discretion over all aspects of these programs, including the concepts, materials, media used, and their placement and allocation.
The Brand Fund, which franchisees contribute to weekly at a rate of 1% of gross sales, is used exclusively for the costs of maintaining, administering, directing, and preparing advertising, marketing, public relations, and promotional programs. These programs aim to enhance the image of the Beggars Pizza system. Examples of activities funded include radio, television, print, and Internet-based advertising campaigns, social media marketing, website development, market research, sponsorships, and employing advertising agencies.
During the most recent fiscal year, 57% of the Brand Fund expenditures were allocated to media placement, team sponsorships, and donations, while 33% was spent on production, and 10% covered administrative and related expenses. Beggars Pizza utilizes third-party advertising agencies and in-house marketing personnel for its advertising efforts. Franchisees should note that they must obtain written approval from Beggars Pizza for any advertising or promotional materials they wish to use that have not been prepared or previously approved within the preceding six months.