Where can the definition of 'Billing Start Date' be found within the Beggars Pizza agreement?

According to Beggars Pizza's 2025 Franchise Disclosure Document, the definition of 'Billing Start Date' can be found in Section 10.a of the agreement. Specifically, Section 16.b defines "Billing Start Date" as having the meaning given to it in Section 10.a.

Section 10.a clarifies that Subscription Fees begin accruing on the date the Service is first made available for use by Users to place orders for Customer's food or as otherwise agreed upon by the parties in writing including in the Quote, which is designated as the "Billing Start Date". This means that the franchisee will start being charged fees from the moment the online ordering service is live and customers can use it, or from another date if specifically agreed upon in writing.

This definition is important for prospective Beggars Pizza franchisees as it clarifies when they can expect to start incurring subscription fees. The franchisee should pay close attention to the Quote and any written agreements to understand exactly when the Billing Start Date will be, as it may not necessarily be the same as the franchise agreement date or the restaurant opening date. Understanding this date is crucial for budgeting and financial planning.