Does Beggars Pizza conduct advertising using only third-party advertising agencies, or are other methods used?

According to Beggars Pizza's 2025 Franchise Disclosure Document, advertising is conducted using both third-party advertising agencies and in-house marketing personnel. This indicates that Beggars Pizza utilizes a combination of external expertise and internal resources for its advertising efforts.

The Brand Fund is used to cover the costs of advertising, marketing, and promotional programs. During the most recent fiscal year, 57% of Brand Fund expenditures were allocated to media placement, team sponsorships, and donations, while 33% was spent on production, and 10% on administrative and related expenses. No Brand Fund fees were used for the solicitation of new franchise sales.

Beggars Pizza or its affiliates direct all advertising, marketing, and promotional programs and have sole discretion over all aspects of those programs including the concepts, materials, and media used and their placement and allocation. This includes preparing and conducting radio, television, print, and Internet-based advertising campaigns, utilizing social and business networking media sites and other emerging media or promotional tactics, developing, maintaining, and updating webpages on the Internet, reviewing locally-produced advertisements, creating door hangers, mailers, inserts, coupons, brochures, and promotional materials, market research, market surveys, sponsorships, website design and maintenance, public relations and related retainers, mystery shoppers for the System and competitors, celebrity endorsements, trade shows, association dues, search engine optimization, employing advertising and/or public relations agencies, purchasing promotional items, menu development, providing promotional and other marketing materials and services to businesses operating under the System, developing posters, banners, and signs, and advertising the sale of franchises. Media coverage for advertising expenditures will be local and regional.

For a prospective franchisee, this means that Beggars Pizza actively manages and controls the advertising and marketing strategies, using a mix of internal staff and external agencies. Franchisees contribute to the Brand Fund, which supports these advertising efforts, but they do not have direct control over how the funds are spent. Franchisees are also required to participate in promotional programs developed by Beggars Pizza, ensuring a consistent brand image and marketing approach across all locations.