Does the Brand Fund for Beggars Pizza cover the costs of web site design and maintenance?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
12.5.2 The Brand Fund, all contributions thereto, and any earnings thereon, will be used exclusively to meet any costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which Franchisor or its affiliate believes will enhance the image of the System including, without limitation, the costs of preparing and conducting radio, cable television, print, and Internet-based advertising campaigns; utilizing Networking Media Sites and other emerging media or promotional tactics; developing, maintaining, and updating a Website on the Internet; review of locally produced advertisements; door hangers, mailers, inserts and coupons; brochures and promotional materials; market research, market surveys, and sponsorships; web site design and maintenance; public relations and related retainers; mystery shoppers for the System and competitors; celebrity endorsements; trade shows including, without limitation, costs of travel and personnel expenses, trade booths, and specialty entertainment; association dues; search engine optimization; employing advertising and/or public relations agencies; purchasing promotional items; menu development and developing menu items; providing promotional and other marketing materials and services to the businesses operating under the System; developing poster, banners, and signs; and advertising for the sale of franchises.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to Beggars Pizza's 2025 Franchise Disclosure Document, the Brand Fund can be used for web site design and maintenance. Specifically, the Brand Fund is used to enhance the image of the Beggars Pizza system. It can cover a variety of costs related to advertising, marketing, and promotion.
These costs include preparing and conducting radio, cable television, print, and Internet-based advertising campaigns, utilizing Networking Media Sites and other emerging media or promotional tactics, developing, maintaining, and updating a Website on the Internet, review of locally produced advertisements, door hangers, mailers, inserts and coupons, brochures and promotional materials, market research, market surveys, and sponsorships.
Therefore, as a Beggars Pizza franchisee, you may benefit from the Brand Fund through an updated and well-maintained website, which can attract more customers. However, the franchisor has sole discretion over how the Brand Fund is spent, and there is no guarantee that funds will be spent in a way that directly benefits each franchisee.