Does the Brand Fund for Beggars Pizza cover the costs of review of locally produced advertisements?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
12.5.2 The Brand Fund, all contributions thereto, and any earnings thereon, will be used exclusively to meet any costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which Franchisor or its affiliate believes will enhance the image of the System including, without limitation, the costs of preparing and conducting radio, cable television, print, and Internet-based advertising campaigns; utilizing Networking Media Sites and other emerging media or promotional tactics; developing, maintaining, and updating a Website on the Internet; review of locally produced advertisements; door hangers, mailers, inserts and coupons; brochures and promotional materials; market research, market surveys, and sponsorships; web site design and maintenance; public relations and related retainers; mystery shoppers for the System and competitors; celebrity endorsements; trade shows including, without limitation, costs of travel and personnel expenses, trade booths, and specialty entertainment; association dues; search engine optimization; employing advertising and/or public relations agencies; purchasing promotional items; menu development and developing menu items; providing promotional and other marketing materials and services to the businesses operating under the System; developing poster, banners, and signs; and advertising for the sale of franchises.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to Beggars Pizza's 2025 Franchise Disclosure Document, the Brand Fund can be used to cover the costs of reviewing locally produced advertisements. The Brand Fund is used to enhance the image of the Beggars Pizza system. It can be used for various advertising, marketing, and promotional activities.
Specifically, the Brand Fund may cover costs related to preparing and conducting advertising campaigns across different media such as radio, cable television, print, and the Internet. It also includes utilizing networking media sites and other promotional tactics, maintaining the Beggars Pizza website, and developing promotional materials.
This means that franchisees may benefit from the Brand Fund's resources when creating local advertisements, as the fund can be used to ensure these ads align with the brand's standards and image. However, Beggars Pizza has sole discretion over the advertising programs and is not obligated to make expenditures equivalent or proportionate to a franchisee's contributions, nor ensure any particular franchisee benefits directly or indirectly from the Brand Fund.