Who administers the advertising and brand promotion fund for Beggars Pizza?
Beggars_Pizza Franchise · 2025 FDDAnswer from 2025 FDD Document
The Brand Fund will be maintained and administered by Franchisor or its affiliate as follows:
- 12.5.1 Franchisor or its affiliate will direct all advertising programs, with sole discretion over the concepts, materials, and media used in such programs and the placement and allocation thereof.
Franchisee agrees and acknowledges that the Brand Fund is intended to maximize general public recognition, acceptance, and use of the System and that Franchisor or its
affiliate is not obligated while administering the Brand Fund to make expenditures for Franchisee that are equivalent or proportionate to Franchisee's contributions or to ensure that any particular franchisee benefits directly or indirectly from expenditures by the Brand Fund.
12.5.2 The Brand Fund, all contributions thereto, and any earnings thereon, will be used exclusively to meet any costs of maintaining, administering, directing, conducting and preparing advertising, marketing, public relations, and/or promotional programs and materials, and any other activities which Franchisor or its affiliate believes will enhance the image of the System including, without limitation, the costs of preparing and conducting radio, cable television, print, and Internet-based advertising campaigns; utilizing Networking Media Sites and other emerging media or promotional tactics; developing, maintaining, and updating a Website on the Internet; review of locally produced advertisements; door hangers, mailers, inserts and coupons; brochures and promotional materials; market research, market surveys, and sponsorships; web site design and maintenance; public relations and related retainers; mystery shoppers for the System and competitors; celebrity endorsements; trade shows including, without limitation, costs of travel and personnel expenses, trade booths, and specialty entertainment; association dues; search engine optimization; employing advertising and/or public relations agencies; purchasing promotional items; menu development and developing menu items; providing promotional and other marketing materials and services to the businesses operating under the System; developing poster, banners, and signs; and advertising for the sale of franchises.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to Beggars Pizza's 2025 Franchise Disclosure Document, the Brand Fund, which is the advertising and brand promotion fund, will be maintained and administered by Beggars Pizza or its affiliate. Beggars Pizza or its affiliate has sole discretion over all advertising programs, including the concepts, materials, media used, and the placement and allocation of these resources.
This means that as a franchisee, you will contribute to the Brand Fund, but Beggars Pizza or its affiliate will decide how those funds are spent to maximize recognition and use of the Beggars Pizza system. The FDD clarifies that Beggars Pizza is not obligated to make expenditures that are equivalent or proportionate to your contributions, nor are they required to ensure that you directly benefit from the Brand Fund's expenditures.
The Brand Fund will be used exclusively for costs related to maintaining, administering, and directing advertising, marketing, public relations, and promotional programs. This includes a wide range of activities, such as preparing advertising campaigns across various media, developing and maintaining a website, conducting market research, and employing advertising agencies. Franchisees should understand that while they contribute to the fund, the franchisor has complete control over how the money is spent to benefit the overall Beggars Pizza brand.