Can Beem Light Sauna use Brand Fund monies for advertising media?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
the Brand Fund is negative and charge a reasonable rate of interest. The amounts loaned to the Brand Fund will be repaid from future contributions to the Brand Fund in the year the loan is made or in subsequent years.
We may use monies in the Brand Fund and any earnings on the Brand Fund account for any costs associated with advertising (media and production), branding, marketing, public relations and/or promotional programs and materials, and any other activities we determine, in our sole discretion, would benefit the Brand or the Studios generally. These activities may include, but are not limited to: (i) advertising campaigns in various media; (ii) creation, maintenance, and optimization of the System Website or other websites;
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 37–47)
What This Means (2025 FDD)
According to Beem Light Sauna's 2025 Franchise Disclosure Document, the Brand Fund can be used for advertising. Specifically, Beem Light Sauna may use the Brand Fund monies for costs associated with advertising, including media and production.
The Brand Fund can also be used for branding, marketing, public relations, promotional programs, and materials. Beem Light Sauna has the right to direct all marketing programs and uses of the Brand Fund, with the final say over creative concepts, materials, and media used in the programs and their placement.
In fiscal year 2024, the Brand Fund expenditures were allocated as follows: 25.78% on production, 13.61% on media placement, and 60.61% on administrative expenses. This shows that a portion of the Brand Fund has been used for media placement in the past.