Upon notice from Beem Light Sauna, must franchisees discontinue using any of the Marks?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
ingly similar mark to the Marks. We are in the process of addressing this potential infringement of the Marks. There are no currently effective agreements that significantly limit our rights to use or license the use of the Marks listed above in a manner material to the franchise.
You may also use certain other Marks owned by or licensed to us in the operation of your Studio. You must use the Marks only in strict accordance with the Franchise Agreement and Manuals. You may not use any Mark (i) as part of any corporate or legal business name, (ii) with any prefix, suffix or other modifying words, terms, designs or symbols (other than logos we have licensed to you), (iii) in selling any unauthorized services or products, (iv) as part of any domain name, electronic address, metatag, social media account, or otherwise in connection with any website or other electronic medium without our consent, or (v) in any other manner we have not expressly authorized in writing. You must display the Marks in a manner that we specify on signage at the Studio and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and other materials we designate. Upon receipt of notice from us, you must discontinue, alter or substitute any of the Marks as we direct.
You must display in a conspicuous location in or upon the Studio, or in a manner that we specify, a sign containing a notice that the Studio is owned and operated independently by you
Source: Item 13 — TRADEMARKS (FDD pages 51–52)
What This Means (2025 FDD)
According to Beem Light Sauna's 2025 Franchise Disclosure Document, franchisees must comply with the franchisor's directions regarding the use of its trademarks. Specifically, upon receiving notice from Beem Light Sauna, a franchisee must discontinue, alter, or substitute any of the Marks as directed by the company.
This requirement means that Beem Light Sauna has the right to change its branding or specific trademarks and require franchisees to update their studios and marketing materials accordingly. This could involve changing signage, updating promotional materials, or even altering the name under which the studio operates. Franchisees must comply within a reasonable timeframe specified by Beem Light Sauna.
It is important to note that Beem Light Sauna is not obligated to reimburse franchisees for the costs associated with complying with these directions. This could create a financial burden for franchisees, especially if changes are frequent or require significant investment. Prospective franchisees should consider this potential cost when evaluating the Beem Light Sauna franchise opportunity and inquire about the likelihood and potential frequency of such changes.
Furthermore, Beem Light Sauna retains control over any legal proceedings related to the trademarks. While franchisees must notify Beem Light Sauna of any infringement or challenges to the use of the Marks, Beem Light Sauna has the right to take any action it deems appropriate and is entitled to retain any proceeds from such actions. This underscores the importance of adhering to Beem Light Sauna's trademark guidelines and reporting any potential issues promptly.