Under what name does Beem Franchisor LLC do business?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
We are a limited liability company formed in Delaware on December 30, 2024. We do business under the beem® Light Sauna name (the "Brand"). Our principal business address is 4000 MacArthur Blvd., Suite 800, Newport Beach, California 92660. If we have an agent for service of process in your state, we disclose that agent in Exhibit D.
Source: Item 1 — THE FRANCHISOR, AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–12)
What This Means (2025 FDD)
According to the 2025 Beem Light Sauna Franchise Disclosure Document, Beem Franchisor LLC operates under the name beem® Light Sauna. The FDD refers to this name as the "Brand".
This means that all franchise locations will operate and be marketed under the beem® Light Sauna name. As a franchisee, you are granted the right to use this brand name as part of the franchise agreement, which is a crucial element of the franchise system. The brand name is also considered a key part of the Marks, which include trademarks, service marks, trade names, signs, associated designs, artwork, and logos.
Beem Light Sauna retains the right to modify these marks at any time, which is a fairly standard clause in franchise agreements. This allows the franchisor to update the brand's image or adapt to market changes. However, franchisees should stay informed about any changes to the brand and how those changes might affect their business.