Under what agreement do rights to use Beem Light Sauna's Marks arise?

According to Beem Light Sauna's 2025 Franchise Disclosure Document, the right to use their trademarks arises specifically under the Franchise Agreement, not the Development Agreement. This means that a prospective franchisee gains the right to use Beem Light Sauna's brand name, logos, and other associated marks only after signing a Franchise Agreement. The Development Agreement, which might precede the Franchise Agreement in cases where a franchisee plans to open multiple locations, does not grant these trademark usage rights.

This distinction is important for potential franchisees to understand. If a franchisee signs a Development Agreement with Beem Light Sauna, they are agreeing to develop a certain number of franchise locations, but they cannot begin operating under the Beem Light Sauna brand until they also execute individual Franchise Agreements for each location. This ensures that Beem Light Sauna maintains control over its brand and how it is represented in the market.

Furthermore, the FDD states that franchisees must use the marks in strict accordance with the Franchise Agreement and the manuals provided by Beem Light Sauna. This includes displaying the marks in a manner specified by Beem Light Sauna on signage, written materials, and promotional items. Beem Light Sauna also retains the right to require franchisees to modify or discontinue the use of any marks, or to use additional or substitute service marks or trademarks, at their direction. Franchisees are not entitled to reimbursement for the cost of complying with these directions.