What is the 'System' for Beem Light Sauna franchises, according to the FDD?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
- A.
We and our Affiliates (as defined in Recital D) have accumulated knowledge and experience in the personal fitness industry on the basis of which we have developed and will continue to develop a distinctive business format and set of specifications and operating procedures (collectively, the "System") for the operation of light therapy studios that operate under the beem® Light Sauna mark ("Studios").
- B.
The distinguishing characteristics of the System include, but are not limited to, our Studio designs, layouts, and identification schemes (collectively, the "Trade Dress"); our specifications for equipment, inventory, and accessories; our website or series of websites for the Studios (the "System Website"); our relationships with vendors; our software and computer programs; our online booking system; our reservation procedures; the therapy programs or sessions (collectively, "Sessions") that you offer to customers; any Sessions that we have developed and continue to develop; the accumulated experience reflected in our training program, operating procedures, customer service standards methods, and marketing techniques; and the mandatory and suggested policies, procedures, standards, specifications, rules, and requirements ("System Standards") set out in our operations manuals ("Manuals") and otherwise in writing.
We may change, improve, add to, and further develop the elements of the System from time to time.
- C.
We identify the Studios operating under the System by means of the beem® Light Sauna mark and certain other trademarks, service marks, trade names, signs, associated designs, artwork, and logos set forth in Appendix B (collectively, the "Marks").
We may designate for your use other trade names, service marks, and trademarks as Marks from time to time.
These marks which will also be included in the term the "Marks." We refer to the beem® Light Sauna brand as the "Brand."
Source: Item 23 — RECEIPT (FDD pages 71–230)
What This Means (2025 FDD)
According to Beem Light Sauna's 2025 Franchise Disclosure Document, the 'System' encompasses the distinctive business format, specifications, and operating procedures that Beem Light Sauna has developed for its light therapy studios.
The distinguishing characteristics of the Beem Light Sauna System include several key elements. These include the studio designs, layouts, and identification schemes, collectively known as the Trade Dress. It also includes the specifications for equipment, inventory, and accessories, the System Website, vendor relationships, software and computer programs, the online booking system, and reservation procedures. The therapy programs or sessions offered to customers, referred to as Sessions, and any future Sessions developed by Beem Light Sauna are also part of the System.
Furthermore, the System includes the accumulated experience reflected in Beem Light Sauna's training program, operating procedures, customer service standards, methods, and marketing techniques. It also encompasses the mandatory and suggested policies, procedures, standards, specifications, rules, and requirements, known as System Standards, which are detailed in the operations manuals and other written materials. Beem Light Sauna retains the right to change, improve, add to, and further develop the elements of the System over time.
Beem Light Sauna identifies its Studios through the beem® Light Sauna mark and other trademarks, service marks, trade names, signs, associated designs, artwork, and logos, which are listed in Appendix B of the Franchise Agreement. These marks are collectively referred to as the Marks, and the beem® Light Sauna brand is referred to as the Brand.