What is a 'Non-Traditional Location' for a Beem Light Sauna studio?

According to Beem Light Sauna's 2025 Franchise Disclosure Document, a Non-Traditional Location is defined as a site within a larger venue or facility that is expected to draw at least 75% of its customers from people who use that larger facility. This definition is important for prospective franchisees to understand because Beem Light Sauna retains the right to establish or license Studios or Sessions at Non-Traditional Locations, even within a franchisee's protected territory. This could potentially impact a franchisee's revenue if a Non-Traditional Location opens nearby.

The FDD lists several examples of Non-Traditional Locations. These include big box gyms and fitness facilities, cruise ships, military bases, college campuses, airports, sports or entertainment venues, hotels or resorts, theme parks, industrial or office complexes, train stations and other transportation facilities, travel plazas, casinos, hospitals, and multiunit residential properties. The FDD also includes "other similar captive market locations" in its definition, indicating that the list is not exhaustive.

For a prospective Beem Light Sauna franchisee, this means that while they may be granted a protected territory, that protection does not extend to these Non-Traditional Locations. Beem Light Sauna can open or license additional locations within these venues, potentially drawing customers away from the franchisee's studio. It is important for franchisees to consider the presence of such venues within or near their territory and to assess the potential impact on their business. Franchisees should also inquire about Beem Light Sauna's plans for expansion into Non-Traditional Locations in their area during their due diligence.