If Beem Light Sauna conducts media advertising, can it be regional in scope?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
If we conduct media advertising, we may use direct mail, print, radio, Internet, or television, which may be local, regional, or national in scope. We may produce the marketing materials inhouse or employ a local, regional, or national advertising agency. We are not obligated to conduct any advertising or marketing programs within your market.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 37–47)
What This Means (2025 FDD)
According to Beem Light Sauna's 2025 Franchise Disclosure Document, if Beem Light Sauna conducts media advertising, it has the option to make it regional in scope. Beem Light Sauna has the sole discretion to formulate, develop, produce, and conduct advertising or promotional programs.
Beem Light Sauna may use various media for advertising, including direct mail, print, radio, Internet, or television. The advertising can be local, regional, or national. Beem Light Sauna can produce marketing materials in-house or use a local, regional, or national advertising agency.
However, Beem Light Sauna is not obligated to conduct any advertising or marketing programs within a franchisee's specific market. This means that while regional advertising is an option, franchisees should not rely on Beem Light Sauna to provide advertising specifically for their location.