If Beem Light Sauna conducts media advertising, can it be local in scope?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
If we conduct media advertising, we may use direct mail, print, radio, Internet, or television, which may be local, regional, or national in scope. We may produce the marketing materials inhouse or employ a local, regional, or national advertising agency. We are not obligated to conduct any advertising or marketing programs within your market.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 37–47)
What This Means (2025 FDD)
According to the 2025 Beem Light Sauna Franchise Disclosure Document, if Beem Light Sauna conducts media advertising, it has the option to make it local, regional, or national in scope. Beem Light Sauna can use various media channels such as direct mail, print, radio, or television for its advertising campaigns.
Beem Light Sauna retains full discretion over its advertising and promotional programs, including the form and media used. The company may also offer franchisees the opportunity to purchase approved advertising and promotional materials. However, Beem Light Sauna is not obligated to conduct any advertising or marketing programs within a franchisee's specific market.
This flexibility in advertising scope allows Beem Light Sauna to tailor its marketing efforts to different geographic areas and target audiences. Franchisees should be aware that while Beem Light Sauna may conduct local advertising, it is not required to do so, and franchisees may need to supplement these efforts with their own local marketing initiatives. Franchisees are required to spend a minimum of $1,500 per month on local advertising and promotional activities.