Can a Beem Light Sauna franchisee use the Marks or the System at any location other than the approved Site?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
Upon the terms and conditions of this Agreement, we grant to you a non-exclusive license (the "License") to operate one Studio using the Marks and the System.
The Studio will be located at a site to be mutually agreed upon subsequent to the execution of this Agreement, pursuant to Section 4.1 (Site Selection) (the "Site"), within the area set forth in Appendix A (the "Site Selection Area").
You have no right to (i) sublicense the Marks or the System to any other person or Entity, (ii) use the Marks or the System at any location other than the Site, or (iii) to use the Marks or the System in any wholesale, e-commerce, or other channel of distribution besides the operation of the Studio at the Site.
Source: Item 23 — RECEIPT (FDD pages 71–230)
What This Means (2025 FDD)
According to the 2025 Beem Light Sauna Franchise Disclosure Document, franchisees are explicitly prohibited from using the Marks or the System at any location other than the approved Site. The franchise agreement grants a non-exclusive license to operate one studio at a specific location that is mutually agreed upon. This site will be within a defined area outlined in Appendix A of the agreement.
This restriction means that franchisees must operate solely from their designated studio location and cannot extend their services or branding to other locations. This limitation includes any form of wholesale, e-commerce, or alternative distribution channels beyond the physical studio. The franchisee's rights to use the Beem Light Sauna's intellectual property and operational methods are strictly confined to the approved site.
This provision ensures that Beem Light Sauna maintains control over its brand and service quality. It prevents franchisees from diluting the brand by operating outside the approved framework. For a prospective franchisee, this underscores the importance of the site selection process and the need to adhere to the franchisor's guidelines for location and operation.