Can a Beem Light Sauna franchisee sublicense the Marks or the System?

According to Beem Light Sauna's 2025 Franchise Disclosure Document, franchisees are explicitly prohibited from sublicensing the Marks or the System to any other person or entity. The Marks refer to the brand's trademarks, service marks, trade names, signs, associated designs, artwork, and logos. The System encompasses the prescribed system of specifications and operating procedures developed by Beem Light Sauna, including studio designs, layouts, equipment specifications, website, vendor relationships, software, booking system, therapy programs, and operational standards.

This restriction means that a Beem Light Sauna franchisee must directly operate their studio and cannot grant another party the right to use the Beem Light Sauna brand or system. This is a common restriction in franchising, designed to maintain quality control and consistency across all franchise locations.

This limitation is outlined in the Franchise Agreement, which the franchisee and Beem Light Sauna will execute. The franchisee also cannot use the Marks or the System at any location other than the Site, or in any wholesale, ecommerce, or other channel of distribution other than the operation of the Studio at the Site. Prospective franchisees should carefully consider this restriction and ensure they are prepared to directly manage and operate their Beem Light Sauna studio in accordance with the franchise agreement.