What must a Beem Light Sauna franchisee do with domain names upon termination?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
15.5 Cease Identification with Us. You must immediately take, and cause the Franchisee Parties to take, all action required (i) to cancel all assumed name or equivalent registrations relating to your use of the Marks and (ii) to, in accordance with our directions, cancel or transfer to us or our designee all authorized and unauthorized domain names, social media accounts, telephone numbers, post office boxes, and classified and other directory listings relating to, or used in connection with, the Studio or the Marks (collectively, "Identifiers"). You acknowledge that as between any of the Franchisee Parties and us and our Affiliates, we and our Affiliates have the sole rights to and interest in all Identifiers. If you fail to comply with this Section 15.5, you hereby authorize us and irrevocably appoint us or our designee as your attorney-in-fact to direct the telephone company, postal service, registrar, Internet Service Provider, and all listing agencies or providers to transfer such Identifiers to us. The telephone company, the postal service, registrars, Internet Service Providers listing agencies, and other providers may accept such direction by us pursuant to this Agreement as conclusive evidence of our exclusive rights in such Identifiers and our authority to direct their transfer.
Source: Item 23 — RECEIPT (FDD pages 71–230)
What This Means (2025 FDD)
According to the 2025 Beem Light Sauna Franchise Disclosure Document, upon termination of the franchise agreement, the franchisee must take specific actions regarding their online presence and identification. The franchisee is required to cancel or transfer all authorized and unauthorized domain names, social media accounts, telephone numbers, post office boxes, and classified and other directory listings related to or used in connection with the studio or the Beem Light Sauna marks. This must be done in accordance with the franchisor's directions. These items are collectively referred to as "Identifiers."
Beem Light Sauna retains sole rights to all Identifiers. If a franchisee fails to comply with these requirements, they irrevocably appoint Beem Light Sauna as their attorney-in-fact. This appointment authorizes Beem Light Sauna to direct the telephone company, postal service, registrar, Internet Service Provider, and all listing agencies or providers to transfer such Identifiers to them.
This clause ensures that Beem Light Sauna maintains control over its brand identity and online presence, even after a franchise agreement ends. It prevents former franchisees from continuing to use the brand's identifiers, which could cause confusion or damage to the brand's reputation. Prospective franchisees should understand that they will lose control over these online assets upon termination and should factor this into their decision-making process.