Is a Beem Light Sauna franchise granted for a specific site?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
nager, agent, independent contractor, or other third party. We will, however, remain responsible for ensuring that those obligations are performed in compliance with the terms of the Franchise Agreement.
ITEM 12 TERRITORY
Franchise Agreement
Site. Your franchise is for the specific Site that we approve. You must select a site that we have accepted within the non-exclusive Site Selection Area that we specify. Your Site Selection Area is not exclusive and is only intended to give you a general indication of the area within which you may locate the Site for the Studio. The site will be added to the Franchise Agreement once we accept it and you secure it.
Limited Territorial Protection. Once you have selected, and we have accepted, a Site in the Site Selection Area, and you have secured the Site, we will provide you an area in which you will have protected rights (the "Territory"). The size of your Territory may vary from the territory granted to other franchisees based on the location and demographics surrounding your Studio. Typically, the territory will be a geographic area encompassing (i) a population of approximately 50,000 people surrounding the applicable Studio or (ii) a two-mile radius from the front door of the Studio, whichever includes fewer people. However, in very high-density urban markets having a population above one million people, we might not provide any territory at all or might reduce the territory to no more than a city block. The sources we use to determine the population within your Territory will be publicly available population information (such as data published by the U.S. Census Bureau or other governmental agencies and commercial sources).
You will not receive an exclusive territory. You may face competition from other franchisees, outlets that we own, or other channels of distribution or competitive brands that we control.
Except as described below and for Non-Traditional Locations (defined below), we and our affiliates will not open, or license a third party to open, a Studio within your Territory. Except as stated in the preceding sentence, we and our affiliates have the right to conduct any business activities, under any name, in any geographic area, at any location, regardless of the proximity to or effect on your Studio. For example, we and our affiliates have the right to:
- (1) establish, or license others to operate, Studios or Sessions operating under the Marks and System at Non-Traditional Locations anywhere, including inside and outside the Territory.
Source: Item 12 — TERRITORY (FDD pages 47–51)
What This Means (2025 FDD)
According to Beem Light Sauna's 2025 Franchise Disclosure Document, a franchise is granted for a specific site that Beem Light Sauna approves. The franchisee must select a site within a non-exclusive Site Selection Area specified by Beem Light Sauna. Once Beem Light Sauna accepts the site and the franchisee secures it, the site is added to the Franchise Agreement.
After the site is secured, Beem Light Sauna grants the franchisee a Territory, which provides protected rights. The size of the Territory varies based on location and demographics, typically encompassing either a population of approximately 50,000 people surrounding the studio or a two-mile radius from the studio's front door, whichever includes fewer people. However, in high-density urban markets with a population above one million, Beem Light Sauna may not provide any territory or may reduce it to no more than a city block.
It is important to note that the territory granted is not exclusive, and franchisees may face competition from other franchisees, outlets owned by Beem Light Sauna, or other channels of distribution. Beem Light Sauna and its affiliates retain the right to conduct business activities under any name in any geographic area, regardless of proximity to the franchisee's studio, except they will not open or license a third party to open a studio within the Territory, excluding Non-Traditional Locations. A Non-Traditional Location is defined as a site within a larger venue that draws at least 75% of its customers from that venue, such as gyms, cruise ships, or college campuses.