What are some examples of Non-Traditional Locations where Beem Light Sauna may establish studios?

According to Beem Light Sauna's 2025 Franchise Disclosure Document, a "Non-Traditional Location" is defined as a site within a larger venue that draws at least 75% of its customers from that larger facility. Beem Light Sauna retains the right to establish or license studios in these locations, even within a franchisee's protected territory. This means that while a franchisee may have some territorial protection, Beem Light Sauna can still place a studio in a non-traditional location within that territory.

Examples of Non-Traditional Locations where Beem Light Sauna may establish studios include big box gyms and fitness facilities, cruise ships, military bases, college campuses, airports, sports or entertainment venues, hotels or resorts, theme parks, industrial or office complexes, train stations and other transportation facilities, travel plazas, casinos, hospitals, and multi-unit residential properties. These locations share the characteristic of having a built-in customer base, which can be advantageous for a Beem Light Sauna studio.

For a prospective franchisee, this is an important consideration. While a franchisee may be granted a territory, Beem Light Sauna can still establish studios in Non-Traditional Locations within that territory, potentially creating competition. It is important for prospective franchisees to understand the implications of this policy and to consider the potential impact of Non-Traditional Locations on their business. Franchisees should inquire about any plans Beem Light Sauna has for establishing studios in Non-Traditional Locations within their desired territory.