For Beem Light Sauna, what control do franchisees have over the Brand Fund?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
We may also use contributions to the Brand Fund for reasonable administrative costs and overhead we incur in the administration of the Brand Fund and the implementation of Brand Fund-supported programs.
We may use monies in the Brand Fund to pay for an independent audit of the Brand Fund, if we elect to have it audited.
We do not guarantee that you will benefit from the Brand Fund in proportion to your contributions to the Brand Fund.
- (c) Control Over Brand Fund.
We may consult with, in our sole discretion, a franchisee advisory council selected by franchisees or a committee of franchisees that we appoint regarding marketing programs.
However, we have the right to direct all marketing programs and uses of the Brand Fund, with the final decision over creative concepts, materials, and media used in the programs and their placement.
- (d) Materials Produced.
Any sales and other materials produced with Brand Fund monies will be made available to you without charge or at a reasonable cost.
The proceeds of such sales will also be deposited into the Brand Fund.
- (e) Other Contributions.
If we or our Affiliates operate any Studios, we or our Affiliates will contribute to the Brand Fund a percentage of the receipts of those Studios, on the same basis as required for franchisees.
If we reduce the Brand Fund contribution rate for franchisees, we will reduce the contribution rate for company or Affiliate-owned Studios by the same amount.
You acknowledge that our other franchisees may not be required to contribute to the Brand Fund, may be required to contribute to the Brand Fund at a different rate than you, or may be required to contribute to a different Brand Fund.
7.3 Local Marketing.
(a) Local Marketing Requirements. You must participate in such advertising, promotional, and community outreach programs that we may specify from time to time, at your own expense. You must use your best efforts to promote the use of the Marks in your Territory. You must ensure that all advertising, marketing, promotional, customer
Source: Item 23 — RECEIPT (FDD pages 71–230)
What This Means (2025 FDD)
According to the 2025 Beem Light Sauna Franchise Disclosure Document, franchisees have limited control over the Brand Fund. While Beem Light Sauna may consult with a franchisee advisory council or a committee of franchisees regarding marketing programs, the franchisor retains the right to direct all marketing programs and uses of the Brand Fund. This includes the final decision over creative concepts, materials, and media used in the programs and their placement.
Beem Light Sauna may use contributions to the Brand Fund for reasonable administrative costs and overhead incurred in the administration of the Brand Fund and the implementation of Brand Fund-supported programs. The franchisor may also use monies in the Brand Fund to pay for an independent audit of the Brand Fund, if they elect to have it audited.
It is important to note that Beem Light Sauna does not guarantee that franchisees will benefit from the Brand Fund in proportion to their contributions. Additionally, other franchisees may not be required to contribute to the Brand Fund, may be required to contribute at a different rate, or may be required to contribute to a different Brand Fund. Any sales and other materials produced with Brand Fund monies will be made available to franchisees without charge or at a reasonable cost, and the proceeds of such sales will also be deposited into the Brand Fund.
If Beem Light Sauna or its Affiliates operate any Studios, they will contribute to the Brand Fund a percentage of the receipts of those Studios, on the same basis as required for franchisees. If the franchisor reduces the Brand Fund contribution rate for franchisees, they will reduce the contribution rate for company or Affiliate-owned Studios by the same amount. Franchisees are also required to participate in local marketing programs specified by Beem Light Sauna at their own expense and must use their best efforts to promote the use of the Marks in their Territory.