What is considered a 'Non-Traditional Location' for a Beem Light Sauna Studio?

According to Beem Light Sauna's 2025 Franchise Disclosure Document, a 'Non-Traditional Location' is defined as a site within a larger venue or facility that is expected to draw at least 75% of its customers from people who are already using that larger facility. This definition is important because Beem Light Sauna retains the right to establish or license studios at Non-Traditional Locations even within a franchisee's protected territory. This means a franchisee could face competition from another Beem Light Sauna location within their own territory if it's deemed a Non-Traditional Location.

Examples of Non-Traditional Locations provided in the FDD include big box gyms and fitness facilities, cruise ships, military bases, college campuses, airports, sports or entertainment venues, hotels or resorts, theme parks, industrial or office complexes, train stations and other transportation facilities, travel plazas, casinos, hospitals, and multi-unit residential properties. These locations share the common characteristic of having a built-in customer base, reducing the need for extensive marketing to attract clients.

For a prospective Beem Light Sauna franchisee, understanding this definition is crucial when evaluating potential locations and assessing the level of territorial protection offered. While a franchisee may have a protected territory, this protection does not extend to Non-Traditional Locations, which could impact the studio's potential revenue and market share. Franchisees should carefully consider the presence of such locations within or near their territory and factor this into their business plan and financial projections.