factual

How did Beem Light Sauna calculate the financial performance representations?

Beem_Light_Sauna Franchise · 2025 FDD

Answer from 2025 FDD Document

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ITEM 18 PUBLIC FIGURES

We do not use any public figure to promote our franchise.

ITEM 19 FINANCIAL PERFORMANCE REPRESENTATIONS

The FTC's Franchise Rule permits a franchisor to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in this disclosure document. Financial performance information that differs from that included in this Item 19 may be given only if: (1) a franchisor provides the actual records of an existing outlet you are considering buying; or (2) a franchisor supplements the information provided in this Item 19, for example, by providing information about possible performance at a particular location or under particular circumstances.

This Item 19 presents information about the financial performance during the five-month period starting on October 1, 2024 and ending on February 28, 2025 (the "Reporting Period") of Studios that (a) had been open at least 12 months as of the start of the Reporting Period and (b) were

open throughout the entire Reporting Period ("Covered Studios"). The Reporting Period consists of only five months of data, because the data we received from Predecessor for prior periods was incomplete.

As of February 28, 2025, there were 44 Studios in operation, including 43 franchised Studios and one Studio operated by Predecessor's affiliates (which we have categorized as "Affiliate-Owned Studios"). In this Item 19, we have included data from all four Covered Studios, including two of the 43 franchised Studios and the only Affiliate-Owned Studio. 13 franchised Studios were excluded because they opened during the Reporting Period and were not open for all of the Reporting Period, and 27 franchised Studios were excluded because they had not been open 12 months as of the start of the Reporting Period. No Affiliate-Owned Studios were excluded. No Studios permanently closed during the Reporting Period.

TABLE 1: AVERAGE MONTHLY GROSS SALES FOR ALL COVERED STUDIOS DURING THE REPORTING PERIOD

Table 1 presents the Average Monthly Gross Sales data for all Covered Studios during the Reporting Period. The "Average Monthly Gross Sales" for each Covered Studio during the Reporting Period was calculated by (a) aggregating the monthly Gross Sales for each Covered Studio during the Reporting Period and (b) dividing that number by five (the total number of months in the Reporting Period). The Covered Studios have been sorted into franchised Studios and Affiliate-Owned Studios. For each subset, the average, median, highest, and lowest Average Monthly Gross Sales for the Covered Studios in such subset have been calculated and disclosed.

# Average of Average Monthly Gross Sales # Met or Surpassed Average % Met or Surpassed Average Highest Average Monthly Gross Sales Lowest Average Monthly Gross Sales Median Average Monthly Gross Sales
Franchised Studios 3 $42,198 1 33.3% $60,907 $28,837 $36,851
Affiliate-Owned Studios 1 $47,005 1 100% $47,005 $47,005 $47,005
All Covered Studios 4 $43,400 2 50% $60,907 $28,837 $41,928

Note to Table 1:

  1. The table presents the Average Monthly Gross Sales during the Reporting Period for each of the four Covered Studios. The lowest actual Gross Sales reported in any month by a Covered Studio was $21,259 and the highest actual Gross Sales reported in any month by a Covered Studio was $65,888.

TABLE 2: NUMBER OF ACTIVE MEMBERS FOR ALL COVERED STUDIOS AS OF FEBRUARY 28, 2025

Table 2 presents the total Active Members as of February 28, 2025 for Covered Studios. An "Active Member" is a member with a recurring membership agreement that was in effect as of February 28, 2025. The Covered Studios have been sorted into franchised Studios and Affiliate-Owned Studios. For each subset, the average, median, highest, and lowest number of Active

Members for the Covered Studios in such subset have been calculated and disclosed.

Average # Active Members # Met or Surpassed Average % Met or Surpassed Average Highest Active Members Lowest Active Members Median Active Members
Franchised Studios 3 199 2 66.7% 235 149 213
Affiliate-Owned Studios 1 218 1 100% 218 218 218
All Covered Studios 4 204 3 75% 235 149 216

TABLE 3: AVERAGE MONTHLY NEW MEMBERS FOR ALL COVERED STUDIOS DURING THE REPORTING PERIOD

Table 3 presents the average monthly number of new members acquired (the "Average Monthly New Members") for each Covered Studio during the Reporting Period. The Average Monthly New Members for each Covered Studio was calculated by: (a) aggregating the total number of new members acquired by the Studio in the Reporting Period, then (b) dividing that number by five (the total number of months in the Reporting Period). The Covered Studios have been sorted into franchised Studios and Affiliate-Owned Studios. For each subset, the average, median, highest, and lowest Average Monthly Gross Sales for the Covered Studios in such subset have been calculated and disclosed.

Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 62–66)

What This Means (2025 FDD)

According to Beem Light Sauna's 2025 Franchise Disclosure Document, the financial performance representations are based on data from a five-month reporting period, starting October 1, 2024, and ending February 28, 2025. The data includes information from "Covered Studios," which are defined as studios that had been open for at least 12 months as of the beginning of the reporting period and were open throughout the entire period. The franchisor included data from all four Covered Studios, consisting of two franchised studios and one affiliate-owned studio.

The Average Monthly Gross Sales for each Covered Studio was calculated by aggregating the monthly Gross Sales for each studio during the Reporting Period and dividing that number by five (the total number of months in the Reporting Period). Similarly, the Average Monthly New Members was calculated by aggregating the total number of new members acquired by the studio in the Reporting Period and dividing that number by five. The Average Monthly Attrition Rate was calculated for each Covered Studio by calculating the monthly attrition rate for each month in the Reporting Period (number of cancelled memberships divided by the total number of members at the beginning of the month), aggregating the monthly attrition rates for the five months, and then dividing by five.

The financial data used to calculate these figures was submitted to Beem Light Sauna's predecessor by franchisees and the predecessor's affiliates. It is important to note that these figures have not been audited by a certified public accountant, meaning an independent review of the data's accuracy has not been performed.

A prospective Beem Light Sauna franchisee should consider that the financial performance data is limited to a short five-month period and is based on a small number of studios. The FDD advises consulting with financial, business, and legal advisors to assess the potential financial performance of the franchise. Additionally, the FDD recommends contacting existing franchisees to discuss their experiences with the Beem Light Sauna system.

Disclaimer: This information is extracted from the 2025 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.