What is the Brand Fund used for by Beem Light Sauna?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
(b) Use of Brand Fund.
We may use monies in the Brand Fund and any earnings on the Brand Fund account for any costs associated with advertising (media and production), branding, marketing, public relations and/or promotional programs and materials, and any other activities we determine, in our sole discretion, would benefit the Brand or the Studios generally, including (i) advertising campaigns in various media; (ii) creation, maintenance, and optimization of the System Website or other websites; (iii) keyword or adword purchasing programs; (iv) conducting and managing social media activities; (v) direct mail advertising; (vi) market research, including secret shoppers and customer satisfaction surveys; (vii) branding studies; (viii) engaging advertising and/or public relations agencies and paying any related retainers and fees; (ix) employing marketing and brand-building personnel and paying the salaries and benefits of such personnel and our marketing department overhead; (x) purchasing and designing promotional items; (xi) conducting and administering promotions, contests, giveaways, public relations events, and community involvement activities; (xii) marketing the sale of franchises; and (xiii) providing promotional and other marketing materials and services to our franchisees.
We may also use contributions to the Brand Fund for reasonable administrative costs and overhead we incur in the administration of the Brand Fund and the implementation of Brand Fund-supported programs.
We may use monies in the Brand Fund to pay for an independent audit of the Brand Fund, if we elect to have it audited.
We do not guarantee that you will benefit from the Brand Fund in proportion to your contributions to the Brand Fund.
Source: Item 23 — RECEIPT (FDD pages 71–230)
What This Means (2025 FDD)
According to the 2025 Beem Light Sauna Franchise Disclosure Document, the Brand Fund is used for costs associated with advertising, branding, marketing, public relations, and promotional programs and materials. These activities are determined at the franchisor's discretion and should generally benefit the Brand or the Studios.
Specifically, the Brand Fund may be used for advertising campaigns in various media, creation, maintenance and optimization of the System Website or other websites, keyword or adword purchasing programs, social media activities, and direct mail advertising. It can also cover market research, including secret shoppers and customer satisfaction surveys, branding studies, engaging advertising and/or public relations agencies, and employing marketing and brand-building personnel, including salaries and benefits.
Additionally, the Brand Fund can be used for purchasing and designing promotional items, conducting and administering promotions, contests, giveaways, public relations events, community involvement activities, marketing the sale of franchises, and providing promotional and other marketing materials and services to franchisees. Beem Light Sauna may also use contributions to the Brand Fund for reasonable administrative costs and overhead incurred in the administration of the Brand Fund and the implementation of Brand Fund-supported programs, and to pay for an independent audit of the Brand Fund, if they elect to have it audited.
Beem Light Sauna does not guarantee that franchisees will benefit from the Brand Fund in proportion to their contributions. The franchisor has the right to direct all marketing programs and uses of the Brand Fund, with the final decision over creative concepts, materials, and media used in the programs and their placement.