Is the Brand Fund Fee for Beem Light Sauna used for national advertising?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
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ITEM 6 OTHER FEES
OTHER FEES (Note 1)
| Type of Fee | Amount | Due Date | Remarks |
|---|---|---|---|
| Royalty Fee (2) | 8% of the Gross Sales of the Studio. | Currently due weekly by the 5th of each month (the "Payment Due Date") | See Note 2 for the definition of Gross Sales. |
| Brand Fund Fee | Currently, 2% of Gross Sales of the Studio. | The Payment Due Date | We have established and administer a Brand Fund. We may increase the fee up to 4% of the Gross Sales of the Studio. See Note 2 for the definition of Gross Sales. |
| Technology Fee | Currently, $550 per month. The Payment | Due Date | The Technology Fee currently includes fees for various technology services that we will provide or arrange for third parties to provide, including email services, our website, our mobile application, search engine optimization services, and other software and services. We may add, delete, or otherwise modify the products and services that are included in the Technology Fee. You will begin paying the Technology Fee during your presale period, which will start three months prior to your opening date. The Technology Fee will be $450 per month during the presale period. We may increase the Technology Fee from time to time, provided that it will not exceed the greater of $1,200 per month or 2% of the Gross Sales of the S |
Source: Item 6 — OTHER FEES (FDD pages 20–26)
What This Means (2025 FDD)
According to Beem Light Sauna's 2025 Franchise Disclosure Document, the Brand Fund Fee is used for advertising. The Brand Fund Fee is currently 2% of the Gross Sales of the Studio. Beem Light Sauna has established and administers the Brand Fund. Beem Light Sauna may increase the fee up to 4% of the Gross Sales of the Studio.
As a prospective franchisee, it is important to note that the Brand Fund Fee is a percentage of gross sales, meaning the amount paid will fluctuate with revenue. While the fee is currently 2%, Beem Light Sauna retains the right to increase it to 4% of gross sales.
It is important for a prospective franchisee to understand how the Brand Fund is used and to what extent it will benefit their specific location. Franchisees should inquire about the current allocation of the Brand Fund, the types of advertising and marketing activities it supports, and the metrics used to measure its effectiveness.