When must I begin and end the grand opening advertising and promotion for my Beem Light Sauna studio?
Beem_Light_Sauna Franchise · 2025 FDDAnswer from 2025 FDD Document
Signing Deadline or any Opening Deadline (as those Deadlines are stated in the Development Schedule) on the same terms.
Grand Opening Marketing. You must spend a minimum of $15,000 for grand opening advertising and promotion beginning at least 60 days before, and ending 30 days after, the opening of your Studio in accordance with a plan that you must submit to us for our approval. We may require you to pay to us the $15,000, which we will us
Source: Item 5 — INITIAL FEES (FDD pages 18–20)
What This Means (2025 FDD)
According to Beem Light Sauna's 2025 Franchise Disclosure Document, franchisees are required to conduct grand opening advertising and promotion for their studio. This promotion must begin at least 60 days before the studio opens and continue for 30 days after the opening.
The FDD specifies that franchisees must spend a minimum of $15,000 on this grand opening campaign. The plan for this advertising and promotion must be submitted to Beem Light Sauna for their approval. Beem Light Sauna retains the option to manage the grand opening advertising and promotion themselves, in which case the franchisee would pay the $15,000 directly to Beem Light Sauna.
This requirement ensures that new Beem Light Sauna studios receive adequate marketing support during their initial launch phase. The relatively long promotional period, spanning from 60 days before opening to 30 days after, suggests an emphasis on pre-launch awareness and sustained momentum post-opening. The franchisee needs to budget accordingly and coordinate closely with Beem Light Sauna to ensure compliance with their marketing plan and spending requirements.