Can Beem Light Sauna advertise using the Marks inside a franchisee's Territory?

According to Beem Light Sauna's 2025 Franchise Disclosure Document, Beem Light Sauna has the right to advertise using the Marks anywhere, including inside a franchisee's Territory. This means that Beem Light Sauna can conduct advertising campaigns that reach customers within a franchisee's protected area.

This right extends to Beem Light Sauna and those they authorize to advertise. This could include other franchisees, third-party marketing firms, or even affiliated businesses. The franchisee's control over marketing within their territory is limited to media advertising and direct mail marketing, which must be predominantly focused within their Territory, unless Beem Light Sauna agrees otherwise.

While franchisees must focus their advertising within their territory, Beem Light Sauna retains broad rights to advertise using the Marks, even within those territories. This could create competition for customers within the franchisee's territory. Prospective franchisees should inquire about Beem Light Sauna's advertising strategies and how they might impact individual studio performance.