For Beehive Homes, is written approval from the Franchisor required for any alteration of the design guidelines?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
7.2. Home Design and Specifications. Franchisor will provide general architectural and design drawings, which may include elevations, floor plans and number of beds, as guidelines for the required "trade dress" of the Home. Any variation, alteration or modification of these guidelines shall require the prior written approval of Franchisor. Franchisor will also provide an itemization of all furnishings, equipment and supplies to be used in the operation of the Home. Additional Homes or any increase in the number of beds may be constructed at the Location but only with Franchisor's prior written approval and provided that each additional Home or increase in the number of beds is subject to a separate Franchise Agreement and Franchise Fee.
Franchisee, at its sole expense, shall be responsible to engage its own architect, attorneys, contractors, general and subs, and other advisors to prepare final plans, construct the improvements and obtain all required permits and licensing. Final plans must be approved in writing by the Franchisor for compliance with "trade dress" guidelines prior to submission for building permits. Franchisor shall not be obligated to become a party to, and will have no liability whatsoever in connection with, anyagreements pertaining to the construction, furnishing, equipping and supplying of the Home.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes's 2025 Franchise Disclosure Document, any changes to the design guidelines for a Beehive Homes location require prior written approval from the Franchisor. Specifically, Beehive Homes provides general architectural and design drawings to franchisees as guidelines for the required "trade dress" of the Home.
This requirement ensures that all Beehive Homes locations maintain a consistent brand image and meet the franchisor's standards. This consistency is important for customer recognition and maintaining the overall reputation of the Beehive Homes brand. Franchisees must submit their final plans to Beehive Homes for written approval to ensure compliance with trade dress guidelines before submitting them for building permits.
While franchisees are responsible for engaging their own architects, attorneys, contractors, and other advisors to prepare final plans and obtain necessary permits and licensing, they must adhere to Beehive Homes's design guidelines. This means that franchisees have some autonomy in the construction and design process, but they must work within the framework established by the franchisor and receive approval for any deviations. This process helps to balance the franchisee's need for customization with the franchisor's need for brand consistency.