Under what trade name must the Beehive Homes franchisee operate the Home?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
, or divided loyalty.
- 3.4. Franchisee Name. Franchisee shall operate the Home under the trade name "BEE HIVE HOMES of ____________________" (the "Trade Name") and shall use no other name in connection with any operations conducted by Franchisee without the prior written approval of Franchisor. Franchisor may change the Trade Name or the way in which it is depicted, at its sole option. Franchisee shall use the Trade Name and such other of the Names and Marks as Franchisee may be authorized to use exclusively for the purpose of operating the Home pursuant to the franchise granted by this Agreement.
Franchisee shall display the Franchisee's Trade Name for all purposes, and on all signs, stationary, business cards, advertising materials and other media, in strict compliance with the requirements set forth in the Manual.
Franchisee shall file and keep current, in the county and/or state in which Franchisee's Home is located and at such other places as may be required by law, a "fictitious name certificate" or comparable instrument, for the Trade Name. Franchisee shall not, without Franchisor's prior written approval, use any of the Names and Marks, or the name "BEE HIVE HOMES®," or any form thereof in connection with (i) any corporate, partnership or other entity name or in any corporate or other entity filing with any political subdivision; (ii) any internet-related name (including a domain name); or (iii) any other business. Franchisee hereby agrees that if this Agreement is terminated for any reason, Franchisee shall immediately discontinue use of the Trade Name, as well as the Names and Marks.
IV. INITIAL FRANCHISE FEE AND FRANCHISE ROYALTY
- 4.1. Initial Franchise Fee.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, a franchisee must operate their location under the trade name "BEE HIVE HOMES of [Location]" where the blank space is filled with a specific identifier for the location. The franchisee is prohibited from using any other name in connection with their Beehive Homes operation without prior written approval from Beehive Homes. Beehive Homes retains the right to change the trade name or its presentation at its discretion.
The franchisee is obligated to prominently display the designated trade name on all signs, stationery, business cards, advertising materials, and other media, adhering strictly to the guidelines outlined in the Beehive Homes manual. This ensures consistent branding and public recognition of the Beehive Homes name.
Furthermore, the franchisee is responsible for filing and maintaining a current "fictitious name certificate" or similar instrument for the trade name in the county and/or state where the Beehive Homes location is situated. The franchisee is restricted from using any of Beehive Homes' names and marks, including "BEE HIVE HOMES®," or any variation thereof, in connection with any corporate entity name, internet-related name (including domain names), or any other business without prior written consent from Beehive Homes. Upon termination of the Franchise Agreement, the franchisee must immediately cease all use of the trade name and associated names and marks.