Under what condition can a Beehive Homes franchisee use their own name in connection with the Names and Marks?

According to the 2025 Beehive Homes Franchise Disclosure Document, a franchisee can only use their own name or any other name in connection with any of the Names and Marks with the prior written consent of Beehive Homes. This means that franchisees do not have the autonomy to incorporate their personal name or any other name into the Beehive Homes branding without explicit approval from the franchisor.

This requirement ensures that Beehive Homes maintains consistent branding and quality standards across all its franchise locations. By controlling the use of names associated with the brand, Beehive Homes can prevent any potential confusion or misrepresentation that could arise from franchisees using names that do not align with the company's established image and reputation. This protects the goodwill and brand recognition that Beehive Homes has cultivated.

For a prospective franchisee, this condition highlights the importance of adhering to the franchisor's guidelines and seeking approval for any branding or naming decisions that deviate from the standard. It also underscores the franchisor's control over the brand and the need for franchisees to work within the established framework. Franchisees should discuss any desired naming variations with Beehive Homes during the due diligence process to understand the likelihood of obtaining approval.