What are the trade dress standards of Beehive Homes?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
YOU will be required to build YOUR Bee Hive Home in accordance with architectural and design specifications provided by US. These specifications will be determined generally by the trade dress and uniformity standards of the franchise and specifically by the unique location chosen by YOU. These specifications will be provided to YOU after YOU sign the Franchise Agreement.
All advertising used by YOU must be approved in advance by US for conformity with the trade dress standards of Bee Hive Homes.
7.2. Home Design and Specifications. Franchisor will provide general architectural and design drawings, which may include elevations, floor plans and number of beds, as guidelines for the required "trade dress" of the Home. Any variation, alteration or modification of these guidelines shall require the prior written approval of Franchisor. Franchisor will also provide an itemization of all furnishings, equipment and supplies to be used in the operation of the Home. Additional Homes or any increase in the number of beds may be constructed at the Location but only with Franchisor's prior written approval and provided that each additional Home or increase in the number of beds is subject to a separate Franchise Agreement and Franchise Fee.
Franchisee, at its sole expense, shall be responsible to engage its own architect, attorneys, contractors, general and subs, and other advisors to prepare final plans, construct the improvements and obtain all required permits and licensing. Final plans must be approved in writing by the Franchisor for compliance with "trade dress" guidelines prior to submission for building permits.
7.3. Signs. Franchisor will provide to Franchisee one standard exterior sign which bears the name "BEE HIVE HOMES®" and which conforms with local requirements as to size and style. Additional signs may be purchased by Franchisee at its sole expense in accordance with specifications furnished by Franchisor.
2.15. "Standards" means all standards, specifications, requirements, criteria, and policies that have been and may be in the future developed and compiled by Franchisor for use by Franchisee in connection with the design, construction, renovation, refurbishment, appearance, equipping, furnishing, supplying, opening, operating, maintaining, marketing, services, service levels, quality, and quality assurance of Homes, including the Home, and for advertising and accounting, whether contained in the Manual or set out in this Agreement or other written communication.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 15–16)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, franchisees must adhere to specific trade dress standards. These standards encompass the architectural and design specifications for building a Beehive Homes location, which are determined by the franchise's uniformity standards and the location chosen by the franchisee. Beehive Homes provides general architectural and design drawings, including elevations, floor plans, and the number of beds, as guidelines for the required trade dress. Any changes to these guidelines require prior written approval from Beehive Homes. Franchisees are responsible for engaging their own architects and contractors to prepare final plans, construct improvements, and obtain necessary permits, but these final plans must be approved by Beehive Homes to ensure compliance with trade dress guidelines before submission for building permits.
Beehive Homes will provide one standard exterior sign bearing the name "BEE HIVE HOMES®" that conforms to local size and style requirements. Additional signs can be purchased by the franchisee according to Beehive Homes' specifications. All advertising used by the franchisee must be pre-approved by Beehive Homes to ensure it conforms to the trade dress standards.
These standards are compiled in written form in the Beehive Homes manual, which may include policies and procedures, owner/operator training, emergency procedures, in-service training, and/or employee procedures. The manual can be delivered through various media, including physical volumes, bulletins, videos, websites, and electronic communications. Franchisees must adhere to all standards, specifications, requirements, criteria, and policies developed by Beehive Homes for the design, construction, appearance, equipping, furnishing, and operation of the Homes.