Are there restrictions on soliciting residents for my Beehive Homes Home from outside the designated area?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
There are no restrictions limiting YOU from soliciting residents for YOUR Home from outside the area encompassing YOUR location, using any channels of distribution, such as the Internet, telemarketing or other direct marketing. Provided, however, that any advertising content is first approved by the Franchisor. WE do not own or operate any Homes and thus we do not solicit within or without the area encompassing YOUR Home. Neither WE nor our affiliates operates, franchises, or has plans to operate or franchise a business under a different trademark and that business sells or will sell goods or services similar to those that YOU will offer.
Source: Item 12 — TERRITORY (FDD page 22)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, there are generally no restrictions on soliciting residents from outside the area encompassing your Beehive Homes location. You are permitted to use various channels of distribution, including the Internet, telemarketing, or other direct marketing methods, to attract residents from a broader geographic area. However, all advertising content must first be approved by Beehive Homes. This approval process ensures that your marketing efforts align with the brand's standards and image.
Beehive Homes does not operate any of its own homes, so it does not engage in solicitation activities either within or outside of your designated area. Furthermore, Beehive Homes confirms that neither they nor their affiliates operate or franchise any other business under a different trademark that would sell similar goods or services to those offered by your Beehive Homes franchise. This provides assurance that you will not face direct competition from other brands operated by the franchisor or its affiliates.
While you have the freedom to solicit residents from outside your immediate area, it's important to adhere to the advertising approval process to maintain brand consistency and avoid any potential conflicts with Beehive Homes' standards. This flexibility in marketing can be a significant advantage, allowing you to target a wider pool of potential residents and fill your Beehive Homes location more effectively.