Does the Beehive Homes 'System' include advertising programs?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- 2.16. "System" means the elements, including know-how, that Franchisor designates to distinguish operating under the Names and Marks that provide to the public a similar, distinctive, high-quality service. The System currently includes: the Names and Marks, the Trade Name, and the Standards; advertising, publicity and other marketing programs and materials; training programs and materials; and programs for Franchisor's inspection of the Home and consultation with the Franchisee.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, the 'System' includes advertising programs. The FDD defines the 'System' as the elements that distinguish operations under the Beehive Homes' names and marks, providing a similar, distinctive, high-quality service to the public.
Specifically, the Beehive Homes 'System' encompasses several key components, including the names and marks, the trade name, and the standards that the franchisor designates. These standards ensure uniformity and quality across all Beehive Homes locations.
In addition to these elements, the 'System' also incorporates advertising, publicity, and other marketing programs and materials. These resources are designed to support franchisees in promoting their Beehive Homes business and attracting residents. The 'System' also includes training programs and materials, as well as programs for the franchisor's inspection of the home and consultation with the franchisee, ensuring ongoing support and adherence to standards.