What standards must the use of Marks on any Site conform to for a Beehive Homes franchise?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.4. Web Sites. For purposes of this Section, "Site(s)" means domain names, the World Wide Web, the Internet, computer network/distribution systems, or any other electronic communications sites or means.
- (a) Franchisee may not register, own, or maintain any Sites that relate to the Home or that include any of the Names and Marks. The only domain names, Sites, or Site contractors that Franchisee may use relating to the Home or this Agreement are those Franchisor assigns or otherwise approves in writing. Franchisee acknowledges that it may not, without a legal license or other legal right, post on its Sites any material in which any third party has any direct or indirect ownership interest. Franchisee must incorporate on its Sites any information Franchisor requires in the manner Franchisor deems necessary to protect its Names and Marks.
- (b) Any use of the Marks on anySite must conform to Franchisor's requirements, including the identity and graphics Standards for all Homes. Given the changing nature of this technology, Franchisor reserves the right to withhold its approval, and to withdraw any prior approval, and to modify its requirements.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, any use of the brand's Names and Marks on any website or online platform must adhere to Beehive Homes' requirements. These requirements include the identity and graphics standards established for all Beehive Homes locations.
Given the rapidly evolving nature of online technology, Beehive Homes retains the right to withhold or withdraw approval for any online use of its Names and Marks. They can also modify their requirements for online representation as needed. This allows Beehive Homes to maintain brand consistency and protect its trademarks in the digital space.
For a prospective franchisee, this means that all online marketing efforts, including websites and social media, must be pre-approved and remain compliant with Beehive Homes' brand standards. Failure to comply could result in the revocation of approval to use the Names and Marks online. Franchisees should stay informed of any changes to Beehive Homes' digital branding guidelines to ensure ongoing compliance.