What are the standards that Beehive Homes franchisees must use for advertising?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee covenants to advertise and promote the Home and related services using the Standards for all Homes, at its cost and expense. Franchisee will not use any advertising or promotional materials (including any materials in digital, electronic or computerized form or in any form of media that exists now or is developed in the future) which have not been previously submitted to and approved in writing by Franchisor. Franchisee will immediately discontinue its use of any advertising or promotional material which is disapproved by Franchisor, even if previously approved. Further, Franchisee covenants that it will use only the website provided by Franchisor and that it will not maintain any other website or link to any other website relating to activities conducted in connection with this Agreement, without the express written approval of Franchisor.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, franchisees must adhere to specific standards for advertising and promoting their homes and related services. Beehive Homes requires that all advertising and promotional materials, including those in digital, electronic, or computerized form, must be submitted to and approved in writing by the franchisor before use. This includes any form of media that exists now or may be developed in the future.
Beehive Homes franchisees must immediately stop using any advertising or promotional material that is disapproved by the franchisor, even if it was previously approved. Furthermore, franchisees are required to use only the website provided by Beehive Homes and are prohibited from maintaining any other website or linking to any other website related to the activities conducted under the franchise agreement without the franchisor's express written approval.
These advertising conditions ensure that all Beehive Homes locations maintain a consistent brand image and adhere to the franchisor's standards for marketing and promotion. This control allows Beehive Homes to manage its brand reputation and ensure that franchisees are using effective and approved advertising strategies. The franchisee bears the costs and expenses associated with advertising and promoting their Beehive Homes location while adhering to these standards.