What is the standard trade name that a Beehive Homes franchisee must use?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
, or divided loyalty.
- 3.4. Franchisee Name. Franchisee shall operate the Home under the trade name "BEE HIVE HOMES of ____________________" (the "Trade Name") and shall use no other name in connection with any operations conducted by Franchisee without the prior written approval of Franchisor. Franchisor may change the Trade Name or the way in which it is depicted, at its sole option. Franchisee shall use the Trade Name and such other of the Names and Marks as Franchisee may be authorized to use exclusively for the purpose of operating the Home pursuant to the franchise granted by this Agreement.
Franchisee shall display the Franchisee's Trade Name for all purposes, and on all signs, stationary, business cards, advertising materials and other media, in strict compliance with the requirements set forth in the Manual.
Franchisee shall file and keep current, in the county and/or state in which Franchisee's Home is located and at such other places as may be required by law, a "fictitious name certificate" or comparable instrument, for the Trade Name. Franchisee shall not, without Franchisor's prior written approval, use any of the Names and Marks, or the name "BEE HIVE HOMES®," or any form thereof in connection with (i) any corporate, partnership or other entity name or in any corporate or other entity filing with any political subdivision; (ii) any internet-related name (including a domain name); or (iii) any other business. Franchisee hereby agrees that if this Agreement is terminated for any reason, Franchisee shall immediately discontinue use of the Trade Name, as well as the Names and Marks.
IV. INITIAL FRANCHISE FEE AND FRANCHISE ROYALTY
- 4.1. Initial Franchise Fee.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, a franchisee must operate their home under the trade name "BEE HIVE HOMES of [Location]" and must not use any other name without prior written approval from the franchisor. The franchisor retains the right to change the trade name or its presentation at their discretion. The franchisee is obligated to use the trade name and other authorized names and marks exclusively for operating the Beehive Homes franchise.
For all purposes, including signs, stationery, business cards, and advertising, the franchisee must display the trade name in strict compliance with the requirements outlined in the manual. Additionally, the franchisee is responsible for filing and maintaining a "fictitious name certificate" or similar instrument for the trade name in the relevant county and/or state where the home is located.
The franchisee is prohibited from using any of the names and marks, including "BEE HIVE HOMES®," in connection with any corporate, partnership, or other entity name, internet-related name (including domain names), or any other business without the franchisor's prior written approval. Upon termination of the franchise agreement for any reason, the franchisee must immediately cease all use of the trade name and the names and marks associated with Beehive Homes.