Does Beehive Homes have sole discretion to modify or discontinue the use of Names and Marks?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- (g) Modification of Names and Marks. Franchisee acknowledges and agrees that if at any time it becomes advisable in the sole discretion of the Franchisor to modify or discontinue any use of the Names and Marks and/or use one or more additions to or substitutes for the Names and Marks, the Franchisee shall do so and the Franchisor's sole obligation in such event will be that Franchisor reimburse the Franchisee for actual costs in changing signs and replacing printed matter to comply with any change.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, Beehive Homes has sole discretion to modify or discontinue the use of its Names and Marks. Specifically, if Beehive Homes decides to modify or discontinue any Names and Marks, the franchisee must comply with these changes.
Beehive Homes' sole obligation in the event of such a change is to reimburse the franchisee for the actual costs incurred in changing signs and replacing printed materials to comply with the modification. This means that while franchisees are required to implement the changes, they will not be responsible for bearing the financial burden of updating signage and printed materials.
This clause ensures that Beehive Homes can maintain brand consistency and adapt its trademarks as needed. However, it also protects franchisees from incurring uncompensated expenses due to these changes, as Beehive Homes will cover the direct costs of updating physical materials. Franchisees should be aware of this provision and factor in potential future modifications when assessing the overall investment.