Does Beehive Homes reserve the right to modify its requirements for Site usage?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.4. Web Sites. For purposes of this Section, "Site(s)" means domain names, the World Wide Web, the Internet, computer network/distribution systems, or any other electronic communications sites or means.
- (a) Franchisee may not register, own, or maintain any Sites that relate to the Home or that include any of the Names and Marks. The only domain names, Sites, or Site contractors that Franchisee may use relating to the Home or this Agreement are those Franchisor assigns or otherwise approves in writing. Franchisee acknowledges that it may not, without a legal license or other legal right, post on its Sites any material in which any third party has any direct or indirect ownership interest. Franchisee must incorporate on its Sites any information Franchisor requires in the manner Franchisor deems necessary to protect its Names and Marks.
- (b) Any use of the Marks on anySite must conform to Franchisor's requirements, including the identity and graphics Standards for all Homes. Given the changing nature of this technology, Franchisor reserves the right to withhold its approval, and to withdraw any prior approval, and to modify its requirements.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, Beehive Homes retains the right to modify its requirements for franchisee websites. Specifically, Beehive Homes can withhold or withdraw approval for a franchisee's website and change its requirements due to the evolving nature of technology.
Beehive Homes mandates that any use of their trademarks on a franchisee's website must adhere to Beehive Homes' standards, including identity and graphic standards. Franchisees are restricted from registering, owning, or maintaining websites related to the Beehive Homes business or using Beehive Homes' trademarks without written approval. The only domain names, sites, or site contractors a franchisee can use are those assigned or approved in writing by Beehive Homes.
This policy ensures that Beehive Homes maintains control over its brand's online presence and can adapt to changes in technology and marketing strategies. For a prospective franchisee, this means they must obtain approval from Beehive Homes for their website and remain compliant with any modifications to website requirements. Failure to comply with these requirements could result in a breach of the franchise agreement.