What requirements must a Beehive Homes franchisee conform to when using the Marks on any Site?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.4. Web Sites. For purposes of this Section, "Site(s)" means domain names, the World Wide Web, the Internet, computer network/distribution systems, or any other electronic communications sites or means.
- (a) Franchisee may not register, own, or maintain any Sites that relate to the Home or that include any of the Names and Marks. The only domain names, Sites, or Site contractors that Franchisee may use relating to the Home or this Agreement are those Franchisor assigns or otherwise approves in writing. Franchisee acknowledges that it may not, without a legal license or other legal right, post on its Sites any material in which any third party has any direct or indirect ownership interest. Franchisee must incorporate on its Sites any information Franchisor requires in the manner Franchisor deems necessary to protect its Names and Marks.
- (b) Any use of the Marks on anySite must conform to Franchisor's requirements, including the identity and graphics Standards for all Homes. Given the changing nature of this technology, Franchisor reserves the right to withhold its approval, and to withdraw any prior approval, and to modify its requirements.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, any use of the brand's Names and Marks on any website or electronic communication site must adhere to Beehive Homes' requirements. These requirements include identity and graphic standards that apply to all Beehive Homes locations.
Beehive Homes retains the right to withhold approval for website usage, withdraw prior approval, and modify its requirements as technology evolves. This means that franchisees must stay updated with any changes to the brand's online standards and be prepared to adapt their websites accordingly.
This level of control is typical in franchising, as franchisors need to protect their brand identity and ensure consistency across all locations. For a prospective Beehive Homes franchisee, this highlights the importance of maintaining open communication with the franchisor regarding online presence and adhering to the established brand guidelines to avoid potential conflicts or non-compliance issues.