What is the required action of the franchisee regarding the instrument in the Beehive Homes agreement?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee shall file and keep current, in the county and/or state in which Franchisee's Home is located and at such other places as may be required by law, a "fictitious name certificate" or comparable instrument, for the Trade Name. Franchisee shall not, without Franchisor's prior written approval, use any of the Names and Marks, or the name "BEE HIVE HOMES®," or any form thereof in connection with (i) any corporate, partnership or other entity name or in any corporate or other entity filing with any political subdivision; (ii) any internet-related name (including a domain name); or (iii) any other business. Franchisee hereby agrees that if this Agreement is terminated for any reason, Franchisee shall immediately discontinue use of the Trade Name, as well as the Names and Marks.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to the 2025 Beehive Homes Franchise Disclosure Document, a franchisee is required to file and keep current a "fictitious name certificate" or comparable instrument for the trade name in the county and/or state where the Beehive Homes location is situated, as well as any other locations mandated by law. The franchisee must use the trade name "BEE HIVE HOMES of __________" unless Beehive Homes approves another name in writing.
Furthermore, the franchisee is prohibited from using any of Beehive Homes' names and marks, or the name "BEE HIVE HOMES®," or any variation of it, without prior written consent from Beehive Homes. This restriction applies to corporate, partnership, or other entity names, filings with any political subdivision, internet-related names (including domain names), or any other business.
Upon termination of the Franchise Agreement for any reason, the franchisee must immediately cease using the trade name and all names and marks associated with Beehive Homes. This ensures that the franchisee does not continue to represent themselves as part of the Beehive Homes system after the agreement ends.
These stipulations are put in place to protect Beehive Homes' brand identity and ensure consistent representation across all franchise locations. Franchisees must adhere to these requirements to maintain compliance with the Franchise Agreement and uphold the integrity of the Beehive Homes brand.