Does Beehive Homes require written approval for variations to the Home design guidelines?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
7.2. Home Design and Specifications. Franchisor will provide general architectural and design drawings, which may include elevations, floor plans and number of beds, as guidelines for the required "trade dress" of the Home. Any variation, alteration or modification of these guidelines shall require the prior written approval of Franchisor. Franchisor will also provide an itemization of all furnishings, equipment and supplies to be used in the operation of the Home. Additional Homes or any increase in the number of beds may be constructed at the Location but only with Franchisor's prior written approval and provided that each additional Home or increase in the number of beds is subject to a separate Franchise Agreement and Franchise Fee.
Franchisee, at its sole expense, shall be responsible to engage its own architect, attorneys, contractors, general and subs, and other advisors to prepare final plans, construct the improvements and obtain all required permits and licensing. Final plans must be approved in writing by the Franchisor for compliance with "trade dress" guidelines prior to submission for building permits. Franchisor shall not be obligated to become a party to, and will have no liability whatsoever in connection with, anyagreements pertaining to the construction, furnishing, equipping and supplying of the Home.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, any changes or modifications to the franchisor-provided architectural and design guidelines require prior written approval from Beehive Homes. These guidelines include elevations, floor plans, and the number of beds, which serve as the basis for the Home's required "trade dress."
This means that franchisees cannot deviate from the standard design without first obtaining permission from Beehive Homes. This requirement ensures that all Beehive Homes locations maintain a consistent brand image and operational standard. Franchisees are responsible for hiring their own architects, attorneys, and contractors to prepare final plans and obtain necessary permits and licensing, but these final plans must be approved by Beehive Homes before submission for building permits.
Beehive Homes' requirement for written approval of design variations is a common practice in franchising, as it allows the franchisor to maintain uniformity and protect brand standards across all locations. While franchisees bear the costs of developing their plans, the franchisor's oversight helps ensure compliance with the brand's established image and operational requirements. This process aims to balance the franchisee's need for customization with the franchisor's need for brand consistency.