Does Beehive Homes require written approval for advertising material?
Beehive_Homes Franchise · 2025 FDDAnswer from 2025 FDD Document
3.4. Franchisee Name. Franchisee shall operate the Home under the trade name "BEE HIVE HOMES of ____________________" (the "Trade Name") and shall use no other name in connection with any operations conducted by Franchisee without the prior written approval of Franchisor. Franchisor may change the Trade Name or the way in which it is depicted, at its sole option. Franchisee shall use the Trade Name and such other of the Names and Marks as Franchisee may be authorized to use exclusively for the purpose of operating the Home pursuant to the franchise granted by this Agreement.
Franchisee shall display the Franchisee's Trade Name for all purposes, and on all signs, stationary, business cards, advertising materials and other media, in strict compliance with the requirements set forth in the Manual.
Franchisee shall file and keep current, in the county and/or state in which Franchisee's Home is located and at such other places as may be required by law, a "fictitious name certificate" or comparable instrument, for the Trade Name. Franchisee shall not, without Franchisor's prior written approval, use any of the Names and Marks, or the name "BEE HIVE HOMES®," or any form thereof in connection with (i) any corporate, partnership or other entity name or in any corporate or other entity filing with any political subdivision; (ii) any internet-related name (including a domain name); or (iii) any other business.
Source: Item 23 — RECEIPTS (FDD pages 34–123)
What This Means (2025 FDD)
According to Beehive Homes' 2025 Franchise Disclosure Document, franchisees must operate their home under the trade name "BEE HIVE HOMES of __________" and must secure prior written approval from Beehive Homes before using any other name in connection with their operations. Beehive Homes retains the right to modify the trade name or its presentation at its discretion. Franchisees are obligated to display their trade name on all signs, stationery, business cards, advertising materials, and other media, adhering strictly to the guidelines outlined in the manual.
This requirement extends to various aspects of the franchisee's operations, ensuring consistency and uniformity across all Beehive Homes locations. Franchisees are also required to file and maintain a "fictitious name certificate" for the trade name in the relevant county and/or state. Without prior written consent from Beehive Homes, franchisees are prohibited from using any of the Names and Marks, the name "BEE HIVE HOMES®," or any variation thereof in connection with corporate entities, internet-related names (including domain names), or any other business ventures.
These stipulations are designed to protect Beehive Homes' brand identity and ensure that all marketing and operational materials align with the franchisor's standards. For a prospective franchisee, this means that all advertising materials must be submitted to Beehive Homes for approval before they can be used. This process helps maintain brand consistency and prevents franchisees from using materials that could potentially harm the brand's reputation. Failure to comply with these requirements could result in a breach of the franchise agreement.