What is the proximity to competing businesses that Beehive Homes considers when approving a location?

According to Beehive Homes' 2025 Franchise Disclosure Document, the proximity to competing businesses is one of the factors Beehive Homes considers when approving a location for a new franchise. Other factors include analysis of traffic patterns (both vehicular and pedestrian), proximity to grocery or retail stores, and population, age, and income demographics.

This means that when a prospective franchisee identifies a potential site, Beehive Homes will evaluate how close existing similar businesses are to that location. This is a standard practice in franchising, as oversaturation in a given area can negatively impact the performance of individual franchise units. Beehive Homes aims to ensure that each location has the best possible chance of success by carefully considering the competitive landscape.

It is important to note that the FDD does not specify the exact distance considered too close to a competitor. This distance likely depends on various factors, such as the size and market share of the competitors, the population density of the area, and the specific services offered by the Beehive Homes franchise. A prospective franchisee should discuss these location approval criteria in detail with Beehive Homes to understand how they assess competitive proximity and what specific benchmarks they use. Understanding these criteria is crucial for identifying suitable locations and avoiding potential conflicts or performance issues due to nearby competitors.